There are many forms of Internet Marketing and some, like P.P.C., you have no choice but to pay for. With S.E.O. though you can find all sorts of resources and tools that will help you achieve S.E.O. basics without hiring a professional and allowing you to perform most work In-House. These are by far not the only free tools on the Internet, but they are some of the most useful and productive. I hope this list will help you expand your Internet business and give you a better understanding about what exactly the S.E.O. wizards are doing behind the curtain.
1. adCenter Tools - adCenter itself is a useful tool even when not using it for P.P.C. The Keyword Research Tool can generate lists of keywords useful for Meta-Tagging, etc. Though it costs to advertise with this tool it doesn't cost anything to make an account and have access to its features. adCenter.Microsoft.com/
2. AdWords Tools - Once again P.P.C. tools can be useful to the S.E.O. of your website. Its Keyword Research Tool is also useful because this tells you the difference between Yahoo/Bing and Google's search volume when comparing the results from adCenter.
AdWords.Google.com/
1. adCenter Tools - adCenter itself is a useful tool even when not using it for P.P.C. The Keyword Research Tool can generate lists of keywords useful for Meta-Tagging, etc. Though it costs to advertise with this tool it doesn't cost anything to make an account and have access to its features. adCenter.Microsoft.com/
2. AdWords Tools - Once again P.P.C. tools can be useful to the S.E.O. of your website. Its Keyword Research Tool is also useful because this tells you the difference between Yahoo/Bing and Google's search volume when comparing the results from adCenter.
AdWords.Google.com/