6 Easy Steps to Promote Your Site Through Text Link Ads

If properly done, Text link ads gives a great value for money invested. They not only boost the page ranking, but also attracts quality traffics to your pages. They are here to revolutionized the whole Link building services. Most people hesitate to used Text link ads because of their confusing and tedious process, coupled with complex technical jargons. Listed are 6 simple but essential steps that every person must read before indulging into these art of link building.

1. Link ads to website which are for common people, not for professionals. Confusing site usability refrains users from clicking to your ads and Professionals rarely find time from the main content. Simply go for sites which has higher ranking. PR3 is consider good and PR5 Excellent.

2. The keyword phrase has to be catchy and provoking. Don't go hunting for unnecessary heavy traffic, target the customer who are in the " buy mode".Make sure your text link ads ends on a single page or two. Linking to multiple pages not only dilutes the search engines but also brings in unwanted and unnecessary sites for the users.

3. Link your site only to other related sites. Users will be reluctant to check the ads which are not their present area of interest. If you wanted to promote your website on Industrial Machines, try on others sites that deals with Construction, Road building or Industries equipments. Social sites are a boon, if you make it easy for your visitors to social bookmark your website.

4. Most people forgot that they can link the ads not only to their home page, but also to the sub pages. This deep linking process is sure to woo users who search different versions of the keyword.

5. Link can also be added inside the body of a high quality article on topic related to your site. You can either pay the host site who publish your post, or sometimes they will post it free in exchange of the article itself. This process is call Guest Posting. Work on building an article that will sooner or later become an authority document.

6. And lastly, Remember, The only 3 secrets to effective link building service is right information, right websites and a quality webpage. Don't expect the result immediately. Use it as a long term strategy and it will surely build up over time. Just wait and watch your site climbs up in Google search algorithms.

Google Offers Tests More Targeted Daily Deals

An all-too-familiar email inbox scenario: the plumber, the school teacher, the accountant, the lawyer, the retail clerk, and the retiree get the same bikini wax discount offer from their daily deals provider. Unless this is the foundation for a new satirical gender-bending song from The Kinks, there's a lot inherently wrong with that approach. And Google's taking measures to fix it.

The Mountain View, CA-based company last week began testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People signing up for offers can use a check box to select subcategories within five main categories:

• Things to do
• Places to go
• Shopping
• Health & beauty
• Services

For instance, for things to do, a consumer can select a sporting events subcategory while opting out of arts offers, or vice-versa.

Then, Google asks the consumer, "Where do you hang out?" The viewer can then place a work, home, and hangout icon on a Google Map to record what neighborhoods they frequent. The feature is designed to help the search giant geo-target its offers.

In a third and final step, the consumers can look at sample emails – based on their expressed interests and shared locations – to see if they find those types of offers compelling. If not, the users can backtrack to revise their preference settings. At any rate, once finished, the consumers can save their deals wish list.

"[We've] launched a personalization feature for Google Offers beta last week," said a Google spokesperson. "This feature is the first step in our effort to deliver more relevant and personalized deals to consumers, while also connecting merchants with shoppers that are the most interested in their products or services."

While establishing preference centers is fairly old hat in the email marketing world, the daily deals players like Google Offers, Groupon, and LivingSocial are just beginning to focus on interest-level email targeting. Consumers being inundated with often irrelevant deals will likely welcome the improvements.

Source

Search Engine Optimization Ranking: Guidelines for Reaching Page One

The goal of any website is to achieve a top-ten or front page ranking, however, for many it hardly seems worth the effort to push their web pages to the top because the apparent odds of achieving such a search engine optimization ranking are something like those of the lotto. Well, that's not the case at all. In fact, when you have a good strategy and you execute that strategy well, a front page position is quite attainable. There are three major things you must do to achieve and keep a top ten ranking: Keyword Strategy, Page Content and Backlinking Strategy.

Keyword Strategy

An effective keyword strategy is built on a solid, three-point foundation. It is, perhaps, the most important thing you do when optimizing your site.

Keyword Research: Research begins by making a list of potential keywords. This step is the brainstorming piece of your keyword strategy. The list is broad and inclusive. Write down everything you can think of. Look at your competitors' choices of keywords as a guide. See how books are organized into content chapters about your topic. You now have a list to work with, to dig down and find the most effective words to use to get a strong rank.

Ten Free Tools For Search Engine Optimization

There are many forms of Internet Marketing and some, like P.P.C., you have no choice but to pay for. With S.E.O. though you can find all sorts of resources and tools that will help you achieve S.E.O. basics without hiring a professional and allowing you to perform most work In-House. These are by far not the only free tools on the Internet, but they are some of the most useful and productive. I hope this list will help you expand your Internet business and give you a better understanding about what exactly the S.E.O. wizards are doing behind the curtain.

1. adCenter Tools - adCenter itself is a useful tool even when not using it for P.P.C. The Keyword Research Tool can generate lists of keywords useful for Meta-Tagging, etc. Though it costs to advertise with this tool it doesn't cost anything to make an account and have access to its features. adCenter.Microsoft.com/

2. AdWords Tools - Once again P.P.C. tools can be useful to the S.E.O. of your website. Its Keyword Research Tool is also useful because this tells you the difference between Yahoo/Bing and Google's search volume when comparing the results from adCenter.
AdWords.Google.com/

5 SEO Tips For Search Marketing Agencies in 2011

Search Engine Optimization has evolved over the years, with newer technologies as well as cleverer techniques taking over from the initial ages. The Web 2.0 era, the advent of social media, video streaming, live updates, Google Indexing and Search Listing changes - everything have had an impact on how search engine optimization is used by search marketing agencies to promote services or products on the web.

With an industry as dynamic and digitally aggressive as this, it is not surprising that even the year 2011 has thrown in many new changes and has updated the existing ones to newer levels for the digital design agencies to capitalize on.

Here are 5 SEO tips for the new search marketing agency in town, with a keen eye on the updates that the industry has witnessed till date!