Search Engine Optimization Ranking: Guidelines for Reaching Page One

The goal of any website is to achieve a top-ten or front page ranking, however, for many it hardly seems worth the effort to push their web pages to the top because the apparent odds of achieving such a search engine optimization ranking are something like those of the lotto. Well, that's not the case at all. In fact, when you have a good strategy and you execute that strategy well, a front page position is quite attainable. There are three major things you must do to achieve and keep a top ten ranking: Keyword Strategy, Page Content and Backlinking Strategy.

Keyword Strategy

An effective keyword strategy is built on a solid, three-point foundation. It is, perhaps, the most important thing you do when optimizing your site.

Keyword Research: Research begins by making a list of potential keywords. This step is the brainstorming piece of your keyword strategy. The list is broad and inclusive. Write down everything you can think of. Look at your competitors' choices of keywords as a guide. See how books are organized into content chapters about your topic. You now have a list to work with, to dig down and find the most effective words to use to get a strong rank.

Ten Free Tools For Search Engine Optimization

There are many forms of Internet Marketing and some, like P.P.C., you have no choice but to pay for. With S.E.O. though you can find all sorts of resources and tools that will help you achieve S.E.O. basics without hiring a professional and allowing you to perform most work In-House. These are by far not the only free tools on the Internet, but they are some of the most useful and productive. I hope this list will help you expand your Internet business and give you a better understanding about what exactly the S.E.O. wizards are doing behind the curtain.

1. adCenter Tools - adCenter itself is a useful tool even when not using it for P.P.C. The Keyword Research Tool can generate lists of keywords useful for Meta-Tagging, etc. Though it costs to advertise with this tool it doesn't cost anything to make an account and have access to its features. adCenter.Microsoft.com/

2. AdWords Tools - Once again P.P.C. tools can be useful to the S.E.O. of your website. Its Keyword Research Tool is also useful because this tells you the difference between Yahoo/Bing and Google's search volume when comparing the results from adCenter.
AdWords.Google.com/

5 SEO Tips For Search Marketing Agencies in 2011

Search Engine Optimization has evolved over the years, with newer technologies as well as cleverer techniques taking over from the initial ages. The Web 2.0 era, the advent of social media, video streaming, live updates, Google Indexing and Search Listing changes - everything have had an impact on how search engine optimization is used by search marketing agencies to promote services or products on the web.

With an industry as dynamic and digitally aggressive as this, it is not surprising that even the year 2011 has thrown in many new changes and has updated the existing ones to newer levels for the digital design agencies to capitalize on.

Here are 5 SEO tips for the new search marketing agency in town, with a keen eye on the updates that the industry has witnessed till date!